Cart abandonment
Seven in ten carts never reach checkout
Baymard Institute pooled 50 separate studies and put the global average cart abandonment rate at 71.22%. Most of those shoppers were ready to buy.
71.22%
Global average cart abandonment
An AI sales agent for your Shopify store. It only quotes real prices and real stock, and it only costs you a percentage of the sales it drives.
- Stores live
- 35
- Pricing
- % of sales
- Access
- Read-only
- Apply
- No cost
S
Storo AgentLive
Live store sync / zero hallucinations
Ask about fit, shipping or fabric composition...
Nordic AtelierMønd LivingFerrow & Co.Nine HarbourSablé StudioVantor GoodsHalden SupplyOstra Ceramics
The numbers nobody puts on their pricing page.
Baymard and Accenture both point at the same cause. A shopper hits a question the product page does not answer, and they leave.
The cause
Too many options, nobody to narrow them down
Accenture surveyed 19,000 consumers. 73% had walked away from a cart because there were too many options to weigh up on their own.
73%
Abandon when faced with too many options
Apparel
It gets worse in clothing
79% of shoppers report that same overwhelm when buying clothing. Fashion, home and luxury all sit above the global average.
79%
Feel that overwhelm when buying clothing
78-86%
Fashion and apparel
~80%
Home and furniture
83-88%
Luxury and jewellery
79-85.2%
Mobile vs desktop
Sources: Baymard Institute, meta-analysis of 50 cart abandonment studies. Accenture, 19,000 consumers surveyed. Mobile abandonment runs 79-85.2% against roughly 67% on desktop.
Why we price it differently
The problem with everyother AI agent.
You pay full price whether it sells anything or not.
So we built this differently. You only pay a percentage of the sales we actually drive, capped at a ceiling you set. There is no subscription underneath it and no add-ons bolted onto it.
Shopify Plus Certified App Partner
Read-only access to catalogue, pricing and stock
34%
Of AI chatbot answers about real orders and stock were wrong in independent testing.
$0
What Storo costs you in a month where it drives no sales.
We only win when you do.
Our invoice moves with your sales. If the agent has a quiet month, so do we.
01
Pay only for results
A percentage of the sales the agent drives, capped at a limit you set. No subscription and no per-resolution fees.
02
Never a wrong answer
Every price and stock number comes straight from your live catalogue. If it does not know, it says so and hands off to a real person.
03
See everything from day one
Conversion rate, time to sale, sentiment and weekly performance reports. Included rather than sold back to you.
04
Live in minutes
Install from the App Store, connect your catalogue, preview it privately, then turn it on. No developer and no theme edits.
Performance pricing
A pricing model that actually makes sense.
No per-resolution fees, no traffic tiers, no add-ons. A flat percentage of the sales we drive, with a ceiling you set.
Typical AI chatbots
Per-resolution plus add-ons2-9xthe advertised rate
What merchants report actually paying once usage, resolution fees and add-ons are all included.
- You pay in full even in a month it sells nothing
- Per-resolution fees and traffic tiers
- Can hallucinate order and stock details
- Analytics is usually a paid add-on
Pure performanceRequest access
Storo
Performance only0%upfront
Then a capped percentage of the sales we actually drive. Nothing else.
- You pay nothing in a month it sells nothing
- A flat percentage of attributed sales, capped
- Grounded only in your live Shopify data
- Full analytics included from day one
Hit your monthly cap and the agent keeps selling at no extra cost for the rest of the cycle.
Questions
Before you request access.
What data does the app need access to?
We only request read permissions for your active product catalogue, pricing and live inventory levels through the Shopify Storefront API. We never touch customer PII, historical checkout logs or payment credentials.
What happens if I hit my spending cap mid-month?
Once your cap is reached, the agent keeps answering customer enquiries and assisting shoppers at no additional cost for the rest of the billing cycle.
How do you decide which sale counts as agent-driven?
A sale is attributed only if a shopper interacts with the agent during their session and completes checkout with items the agent recommended or reserved, within 24 hours.
Can I uninstall at any time?
Yes. There are no lock-in contracts and no lingering scripts. Removing the app from your Shopify admin takes one click and stops all agent interactions immediately.
Does this replace my existing support chatbot?
Storo handles conversion and pre-sale advice. It runs alongside Gorgias, Zendesk or your human support desk and hands off support tickets when it needs to.
How long does setup actually take?
Most merchants go from install to their first private test session in under five minutes. No developer, no code injection and no Liquid theme changes.
35+ merchants live
Still paying for a bot that doesn’t sell?
Join the 35+ merchants already in the private beta. No commitment and no cost to apply.
Read-only access / uninstall in one click